You are already aware of the significance of SEO (Search Engine Optimization) for improving your Google ranking if you are new to digital marketing. The good news is that you can begin without costly tools. Numerous free SEO resources are available for novices that may assist with backlink analysis, website optimization, keyword research, and performance monitoring.
We’ll look at the top free SEO tools in this tutorial and show you how to utilize them to expand your website without spending any money.
Why Free SEO Tools Are Ideal for Novices
- No financial barrier: begin studying SEO without making significant financial commitments.
- Beginner-friendly: the dashboards of the majority of free tools are basic.
- Practical experience allows you to try new things and learn how SEO functions.
- The Best Tool for Keyword Research: Google Keyword Planner Google provides a free tool for finding keywords. helps identify fresh keyword ideas, competition, and search traffic. Ideal for newcomers who wish to focus on the appropriate audience. Pro Tip: To identify the most popular questions people are asking, use it in conjunction with Answer The Public, which is also free.
- Ubersuggest: A Complete SEO Solution Backlink tracking, site audits, and keyword research are all possible with the free edition. Excellent for blogs and small websites. offers competitive analysis and SEO difficulty scores. Why it’s excellent for novices: You get rapid action points and the dashboard is fairly basic.
- Google Search Console: Crucial to the Health of Your Website Google’s tool is completely free. displays the performance of your website in search results. aids in locating broken links, indexing problems, and mobile usability mistakes. Pro Tip: To find out which keywords are already driving traffic, beginners could look at the “Performance” page.
- Yoast SEO (Plugin for WordPress) For WordPress users, a free plugin. aids in on-page SEO optimization (readability, meta descriptions, and titles). a simple “traffic light” system to help you navigate. Try the free edition of Rank Math, another effective SEO plugin, if you’re not using WordPress.
- The free version of the Screaming Frog SEO Spider software for desktop computers that checks webpages for SEO problems. Up to 500 pages are crawled by the free version. finds duplicate content, broken links, and missing titles. Ideal for novices who wish to comprehend the fundamentals of technical SEO.
- The free version of Moz Link Explorer Excellent for examining backlinks. demonstrates Page Authority (PA) and Domain Authority (DA). enables you to examine backlinks from competitors. Why it’s beneficial One of the most powerful ranking indicators is backlinks.
- Google Analytics 4: Monitor Your SEO Advancement Google offers a free analytics tool. aids in monitoring user activity, conversions, and website traffic. integrates seamlessly with Google Search Console. Pro Tip: To gauge SEO effectiveness, novices should understand how to monitor the growth of organic traffic.
Bonus: Quick SEO Insights using Browser Extensions
Instantly view on-page SEO data using SEOquake.
MozBar: A fast way to check domain authority.
Google search volume is displayed by Keywords Everywhere (freemium).
Concluding remarks
It doesn’t have to be difficult or costly to begin SEO. With the help of tools like Moz, Yoast SEO, Google Search Console, Ubersuggest, and Google Keyword Planner, novices can quickly optimize their websites and lay a strong foundation.